I'm going to be transparent about a huge leap I'm making. My price adjustments may come as a shock to past clients, but there has been a breaking point in my life and something has got to change:)
I've been reading and researching mentors and other professionals and it's become very apparent to me that I've been going about this all wrong. I've been contributing to the notion that photography, art and services should cost next to nothing. And for years I've been doing this!
I'm tired of missing monumental moments with my kids. Missing milestones that I should be capturing and printing... And framing or putting in albums. I've become what I don't want my clients to be: file hoarders. We hoard our thousands of files, not "art", on discs and hard drives- to be stored away and never to be seen again.
I'm changing my business model to assist my clients in ordering their art, so they're hanging them on walls and placing them on coffee tables, to become the works of art that they were meant to be. And in turn making more time to print out my own family milestones that have just been stored away and forgotten! As you can tell, I'm more guilty of this than anyone.
My family is beautiful... And growing. They are my art. So is yours. Let's showcase this beautiful art proudly!
I want to get back to loving the art of photography, and not getting engulfed in the "have to's" of the business side. I'm switching to a business model that has proven to work best for me and my family, instead of what works for the masses. I should be able to upgrade my equipment to offer amazing images. These changes will also allow me to provide unbeatable customer service to the clients that will choose me, not letting things slip through the cracks and not getting caught up on "how many" sessions/weddings, but how well I serve the ones I do have.
That's what really matters.